5 reasons why MYOB Acumatica is leading the Australian ERP scene
In this article, we are going to explore some of the reasons behind the remarkable success of MYOB Acumatica (formerly MYOB Advanced) in the Australian mid-market ERP software landscape.
In early 2015, MYOB dived deeper into the Australian mid-market with the launch of its first Cloud-based ERP software solution, MYOB Acumatica.
The new ERP systems shook the Australian ERP landscape from the ground up for good reasons! 100% Cloud-based, designed and positioned for the mid-market, built on top of the leading Cloud ERP software solution Acumatica and hosted in the Amazon Web Services (AWS) platform.
Three years after MYOB Acumatica was first introduced in Australia, MYOB continues to lead the way in the mid-market ERP solutions scene, with the Enterprise solutions portfolio (Advanced + Exo + Greentree) taking up a 24.9% market share (as reported by iStart) – followed by Microsoft, Sage, SAP and Pronto.
Here is what sits behind the rapid growth of MYOB Acumatica, in 5 key points.
1) Cloud-first
It is no secret that Cloud Computing has completely transformed the way many businesses operate. MYOB’s introduction of a “pure breed” Cloud-based ERP software solution is the result of a transformation that the company has undergone since 2014.
The objective? To expand the Cloud offering to all businesses from small to mid-market and above.
MYOB Acumatica is the result of MYOB’s product portfolio transformation for the mid-market. Delivered from the AWS datacentre, MYOB Acumatica gives physical, data storage and network security along with all the advantages provided by the Cloud:
- The transition from a Capital expenditure (Capex) to an Operational expenditure (Opex) model – lower cost of implementation;
- Fully managed and maintained;
- Enterprise-grade architecture;
- Scalable, agile environment;
- Automatic updates and upgrades;
- Accessible from anywhere, on any device;
2) Local excellence
Since 1991, MYOB has powered Australian businesses with affordable, easy-to-use tools. Today, the company serves approximately 1.2 million Australian and New Zealand businesses with its 50+ products – from basic accounting packages to complex enterprise software solutions.
When an entity of the calibre and reach of MYOB adds a new solution to its portfolio, it’s for good reasons. Whether it is to simplify Accounting, Payroll, CRM, Inventory, Finance or other aspects of your business. In the case of MYOB Acumatica, it’s all of the above!
3) Thriving partner community
MYOB Acumatica is sold, implemented and supported by local resellers. MYOB has invested heavily in creating a thriving partner community to support penetration in the Australian market.
This is one of the key factors that contribute to the MYOB dominance of the Australian mid-market ERP systems landscape because of two reasons.
- Local capabilities and support – Businesses that adopt MYOB Acumatica know that they can rely on a specialised partner as a single point of contact for implementation, support, training and more.
- Deep industry expertise – Every industry has its unique requirements and it’s important to work with an implementation partner that understands your industry.
4) Connected Ecosystem
MYOB Acumatica has inbuilt functionalities to help you manage your Finance, Accounting, Inventory, Operations and more. In addition to this, there are several add-ons provided by third-party vendors, that you can use to bring the capabilities of the software to the next level.
Productivity tools add-ons
- Budgeting
- EDI
- Inventory Optimisation
- Foreign Exchange
- Electronic Signature
- Marketing Automation
- Document Automation
Industry solutions add-ons
Module extensions add-ons
- Asset Management
- Expense Management
- Receivables Management
- Shipping & Freight
- Human Resources
- Workforce Management
- Rostering
Business Intelligence add-ons
- BI Reporting
- Forecasting
- Analytics
Here is a complete list of the official add-ons for MYOB Acumatica.
5) Pricing, implementation and ease of use
Often on top of the list for many businesses looking for new ERP software are the following three questions:
- How much does it cost?
- How complex is the implementation?
- Is the software easy to use?
Fortunately, MYOB Acumatica ticks all the boxes!
The Cloud pricing model ensures a limited upfront implementation investment and a flexible ongoing cost structure. MYOB Acumatica also offers three versions to give you ample choice for your specific business needs.
Implementation is also all taken care of when you work with a specialised MYOB Acumatica partner. At Leverage Technologies, we have implemented MYOB Acumatica for multiple industries including Distribution, Fintech and Health Services to name a few. Check some of the success stories from our clients. We also offer flexible support plans to help your users make the most of the MYOB Acumatica platform!
Finally, some ERP software solutions are complex to learn and have expensive training charges. MYOB Acumatica was designed with the end-user in mind. This is at the core of MYOB’s idea of “affordable tools that make business life easier…”.
Conclusion
There are many considerations to be made when selecting an Enterprise Resource Planning solution for your business.
When MYOB Acumatica was launched in Australia it ticked all the boxes for many organisations. Ease of use, reputable vendor, thriving partner ecosystem, flexible pricing options and Cloud consumption model make MYOB Acumatica an irresistible offer for growing SMBs looking to grow beyond their basic accounting software.
For more information on MYOB Acumatica (formerly MYOB Advanced) Australian ERP systems or to book a demo, call us on 1300 045 046 or email info@leveragetech.com.au today!
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